Mandrarossa was born following studies lasting over 20 years: expression of a different Sicily, which innovates and experiments. Unexpected Sicily.
Innovation does not merely mean keeping up with the times. It is not the new that is moving forward, but rather tradition returning in a new guise.
Innovation implies success in handing down ancient treasures, over a period of time, in alternative ways. Different ways. New ways.
Innovation means discovering new properties, new features, new facets, new landmarks that in the course of time acquire new values.
"Innovation for Mandrarossa means a search for a new identity for Sicily and its wines."
Born in 1999, following studies lasting over 20 years, which contributed to singling out the best combination of variety-terroir: the ideal terrain for each type of grape to best express its potential.
After a long time spent mapping out the region in order to choose the best terroir, Mandrarossa finally came into existence.
The new millennium had scarcely begun when Mandrarossa opened its doors to markets both national and international and made its official début at the first Vinitaly with a range originally comprising 7 labels.
This year saw the appearance of Feudo dei Fiori, a rather successful white wine, which brought the first significant acknowledgement for Mandrarossa, the National Oscar of the Almanacco del Berebene, awarded by Gambero Rosso.
The year that witnessed the birth of what was to become Mandrarossa’s iconic Cartagho, Nero d'Avola which, within a few years, went on to be awarded the Tre Bicchieri by Gambero Rosso for 6 different vintages.
The brand was radically re-vamped, with a totally re-styled range and change of image with a new logo: from the ordinary vine-leaf to a dwarf palm, a symbol of the biodiversity and distinctiveness of the region around Menfi.
Saw the birth of the Brigata di Cucina Mandrarossa, a “brigade” of women from Menfi who took their local culinary traditions on a tour of Italy and the whole world. Two months later the first edition of the Mandrarossa Vineyard Tour was held, an event that was destined to grow over the following years and increase in terms of number of visitors and their enjoyment.
Studies were carried out on calcareous soils, leading to the discovery of a potentially high-quality micro-terroir, from which emerged Vini di Contrada, Bertolino Soprano and Terre del Sommacco, the Grillo and the Nero d’Avola, which were to be launched five years later at Vinitaly 2019.
Mandrarossa’s 20th birthday was celebrated with the return of one of the first labels to emerge with the original brand: Feudo dei Fiori, which had departed from the scene in 2010, following the radical revamping of the brand, and has today been revived in terms of both image and characteristics.
A vintage tale yet to be told…
makes you unique
After creating the brand, the fruit of years mapping out soils, this research continued to be a shining beacon for a Sicily of wine innovation. The progress of other varieties was monitored in 5 experimental areas, subsequently followed by intense micro-vinification; over a period of time this resulted in the introduction of a range of new wines, some of which were unprecedented on the Sicilian scene.
Mandrarossa has massive ambitions and since 2014 an international team of wine-makers, agronomists and terroir experts have been carrying out a scientific study of calcareous soils.
Mimmo De Gregorio and Filippo Buttafuoco, an enologist and a wine-making technician at Mandrarossa, with the back-up of expert consultant Alberto Antonini, Pedro Parra, a specialist in the study of micro-terroirs and geologists from the University of Palermo, launched a thorough and wide-ranging project to investigate and acquire knowledge about the Mandrarossa region. Analysis revealed several promising hilly areas, and the presence of a calcareous bedrock of marine origin, on which attention was then firmly concentrated. Electro-conductivity tests were used to identify a high-quality/potential micro-terroir in the two contrade (local districts) selected, in which, in turn, the best existing vineyards with the two best vintages were chosen. The story so far: one Grillo (in the Bertolino Soprano district/contrada) and two Nero d’Avola (in the Miccina district), from which there emerged the “Bertolino soprano 2017” white wine and the “Terre del Sommacco 2016” red, the two new Mandrarossa wines presented at Vinitaly 2019.